2 min read
How do you know when it’s time for a new CRM?
Are you feeling some frustration about your dealings with prospects and customers? Is the amount of data overloading your systems? Are your current...
CRM
3 min read
Why do you need a CRM?
Before we look at why recording customer data in a CRM is so important, take 5 minutes to stop and think about your interactions with your customers...
3 min read
How to use Data-Driven Marketing Strategies
Data is everywhere. Little 1’s and 0’s. It is being constantly created by users, devices and applications, some of it worthy but most of it probably...
2 min read
What Friends can tell us about Data Lifecycle Management
There’s a classic Friends episode when Rachel and Monica bet their apartment in a “who-knows-who-better” contest. Ross is the quizmaster, and he...
3 min read
Data...why you need to learn to embrace it
Data is vital to everything we do and consume.
2 min read
Why personalise when you can hyper-personalise!
In our last article we looked at the pathway to CRM success. The route took us from segmentation, through contextualisation and onto personalisation.
4 min read
Your pathway to CRM success
In our last article we looked at why you need CRM-powered marketing. But having acknowledged that growth businesses need a CRM, how do you make it a...
3 min read
Why you need CRM powered marketing
CRM is the cost of entry into a modern market: try running a business without one and you will become very stuck, very quickly. But a CRM is more...