“Most growth problems aren’t solved by more leads. They’re solved by fixing where momentum is lost.”
I’ve spent over 25 years building and running businesses, so I understand the realities of growing a company beyond just marketing and sales theory.
Over the years, I’ve helped business owners and leadership teams improve how their marketing and sales functions perform, from generating better opportunities and improving pipeline visibility through to creating more consistent, predictable revenue.
My approach combines commercial thinking, systems and execution to identify where momentum is being lost and what needs to change to improve performance.
At Pacific Marketing, I lead the strategy and work alongside a trusted network of specialists across marketing, sales and CRM implementation to help businesses turn inconsistent growth into a more structured and scalable growth engine.
I focus on identifying where momentum is being lost, building a clear plan to fix it and supporting implementation over time, so your business can move from inconsistent results to predictable growth.
Chris Barnett
Marketing Operations
With over 20 years of experience in global email marketing and marketing operations, Chris is a recognised authority in architecting high-performing, data-driven customer engagement strategies. A longstanding member of the DMA Email Council, Chris brings deep expertise across CRM, automation, and revenue-focused marketing execution. Known for bridging the gap between technology, process, and performance, Chris helps businesses unlock the full potential of their marketing and sales ecosystems.
Fiona Sherwood
AI Guru
Fiona is an AI guru who helps businesses move from AI curiosity to practical, commercial application. With over 25 years in marketing and hands-on experience implementing AI within fast-growth B2B environments, Fiona brings a rare combination of strategic thinking and operational delivery. She is the founder of The AI Standard where she shares insights, frameworks and training designed to help business owners and team leads stay relevant as the landscape evolves.
Chris Proud
AI, Marketing Automation & CRM
As the founder of Boris AI, Chris builds website and social chatbots, custom AI agents, and automated workflows that make everyday work faster, easier and more efficient. His background blends 25+ years in B2B marketing, CRM, RevOps and automation with the new wave of AI tools, giving clients solutions that are technically strong, and commercially smart.
Joelle Colidcott
Marketing Leader
Joelle is a data-driven marketing leader specialising in building high-performing, revenue-generating marketing functions aligned to business growth. She supports organisations through transformation and scaling, international expansion, funding readiness, and acquisition phases, delivering credible brands and scalable marketing engines that drive predictable pipeline in complex global markets.
Chris Toyn
HubSpot Expert
Chris works with B2B & B2C companies on portal audits, implementations, migrations, and ongoing optimisation, specialising in the kind of HubSpot work that doesn't fit neatly into a productised package: untangling years of accumulated workflow debt, rebuilding lifecycle and lead scoring frameworks that actually reflect how the business sells, and getting reporting to a state where leadership trusts the numbers.
James Sheales
HubSpot Developer
James builds apps, templates, themes, modules and custom automation code for our clients' HubSpot portals. Having developed a number of commercial apps, released via our sister company Pacific Marketing Labs, James has been working with the HubSpot API, Hubl and HubDB for 4+ years and knows the HubSpot development landscape inside out.
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