Update: Adding new elements to campaigns
Platform: Marketing Hub
Customer type: Professional & Enterprise Users
HubSpot now lets you add three key sales asset types to your campaigns:
- Calls
- Emails
- Meetings
This enhancement allows you to track these important interactions directly within your campaigns, ensuring that every touchpoint is captured and contributes to the success of your campaigns.
Why This Matters
Obviously, calls, emails, and meetings are vital for driving engagement in a marketing campaign: they help build trust, move prospects through the buyer’s journey, and drive decision-making. But by adding them to your campaigns, you ensure that every interaction is appropriately tracked and can be viewed alongside your other campaign assets, providing a comprehensive, omni-channel view of your marketing efforts.
How It Helps
This feature makes campaign tracking even more comprehensive, providing multiple benefits:
✅ Improved Tracking: Add calls, emails, and meetings directly to your campaigns, making it easier to track every interaction and stay organized.
✅ Better Performance Insights: Gain deeper insights into the effectiveness of these sales touchpoints and how they influence conversions and revenue.
✅ Streamlined Campaign Management: View all interactions in one place, helping you maintain a clear overview of campaign performance across multiple channels.Our Verdict
HubSpot’s new feature to add calls, emails, and meetings to campaigns is a valuable update for both marketing and sales teams. It simplifies tracking by centralising all key interactions, offering deeper insights into their impact on conversions and revenue. This feature enhances campaign management, providing a clearer overview of performance across channels, making it easier to optimise campaigns and drive results. For those using HubSpot’s Marketing Pro or Enterprise plans, this is a significant improvement worth utilising.
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