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Pacific Marketing

HubSpot Content Assistant Video

1 min read

Hubspot AI Content Assistant is now available

Artificial intelligence has revolutionized the way we approach many areas of our lives, and content creation is no exception. Hubspot Content Assistant is one such tool that leverages AI to provide personalized recommendations and real-time content...

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2 min read

How do you know when it’s time for a new CRM?

Are you feeling some frustration about your dealings with prospects and customers? Is the amount of data overloading your systems? Are your current...

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3 min read

Why do you need a CRM?

Before we look at why recording customer data in a CRM is so important, take 5 minutes to stop and think about your interactions with your customers...

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1 min read

Get your HubSpot data import right, first time, every time

HubSpot have launched a helpful data import error handling feature in its CRM platform. There you go, that sentence is our sacrifice (for now) to the...

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3 min read

How to use Data-Driven Marketing Strategies

Data is everywhere. Little 1’s and 0’s. It is being constantly created by users, devices and applications, some of it worthy but most of it probably...

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3 min read

Manage your data quality with HubSpot’s Data Quality Command Centre

HubSpot have introduced a Data Quality Command Centre to maximise data health.

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1 min read

HubSpot Property Validations maintain data accuracies

HubSpot CRM have launched new validation properties to keep data clean. Once again, that sentence is our nod to the SEO gods, which lets us get on...

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2 min read

What Friends can tell us about Data Lifecycle Management

There’s a classic Friends episode when Rachel and Monica bet their apartment in a “who-knows-who-better” contest. Ross is the quizmaster, and he...

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3 min read

Data...why you need to learn to embrace it

Data is vital to everything we do and consume.

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2 min read

Why personalise when you can hyper-personalise!

In our last article we looked at the pathway to CRM success. The route took us from segmentation, through contextualisation and onto personalisation.

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