3 min read
Manage your data quality with HubSpot’s Data Quality Command Centre
HubSpot have introduced a Data Quality Command Centre to maximise data health.
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1 min read
HubSpot Property Validations maintain data accuracies
HubSpot CRM have launched new validation properties to keep data clean. Once again, that sentence is our nod to the SEO gods, which lets us get on...
2 min read
What Friends can tell us about Data Lifecycle Management
There’s a classic Friends episode when Rachel and Monica bet their apartment in a “who-knows-who-better” contest. Ross is the quizmaster, and he...
3 min read
Data...why you need to learn to embrace it
Data is vital to everything we do and consume.
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2 min read
Why personalise when you can hyper-personalise!
In our last article we looked at the pathway to CRM success. The route took us from segmentation, through contextualisation and onto personalisation.
4 min read
Your pathway to CRM success
In our last article we looked at why you need CRM-powered marketing. But having acknowledged that growth businesses need a CRM, how do you make it a...
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3 min read
Why you need CRM powered marketing
CRM is the cost of entry into a modern market: try running a business without one and you will become very stuck, very quickly. But a CRM is more...
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2 min read
Five key benefits of an Omni - channel marketing strategy
No longer is an “Amazon-like” user experience exclusive to tech behemoths. Their omni-presence means Omni-channel marketing is expected and indeed...
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2 min read
Getting started with Omni - channel marketing
We’ve recently shared our musings about Omni-channel marketing and why it’s a good idea to be doing it, or at least planning to implement it.