--- title: Pacific Marketing Insights | Marketing description: Marketing | Articles, insights and practical guidance for ambitious B2B companies looking to improve pipeline performance, strengthen sales and marketing execution, and create more predictable growth. --- # Insights #### RevOps, AI, Data, Marketing Automation & CRM news and views Filter by Tag Show All CRM Help me choose HubSpot Marketing Predictable Growth ### Marketing 2 min read #### [How do you know when it’s time for a new CRM?](https://www.pacificmarketing.co.uk/blog/how-do-you-know-when-its-time-for-a-new-crm) Are you feeling some frustration about your dealings with prospects and customers? Is the amount of data overloading your systems? Are your current... [HubSpot](https://www.pacificmarketing.co.uk/blog/tag/hubspot) [Help me choose](https://www.pacificmarketing.co.uk/blog/tag/help-me-choose) [Marketing](https://www.pacificmarketing.co.uk/blog/tag/marketing) [CRM](https://www.pacificmarketing.co.uk/blog/tag/crm) [Read more](https://www.pacificmarketing.co.uk/blog/how-do-you-know-when-its-time-for-a-new-crm) 3 min read #### [Why do you need a CRM?](https://www.pacificmarketing.co.uk/blog/why-do-you-need-a-crm) Before we look at why recording customer data in a CRM is so important, take 5 minutes to stop and think about your interactions with your customers... [HubSpot](https://www.pacificmarketing.co.uk/blog/tag/hubspot) [Help me choose](https://www.pacificmarketing.co.uk/blog/tag/help-me-choose) [Marketing](https://www.pacificmarketing.co.uk/blog/tag/marketing) [CRM](https://www.pacificmarketing.co.uk/blog/tag/crm) [Read more](https://www.pacificmarketing.co.uk/blog/why-do-you-need-a-crm) 2 min read #### [Drive Sales engagement with Marketing air-cover](https://www.pacificmarketing.co.uk/blog/drive-sales-engagement-with-marketing-air-cover) Isn’t it spooky! [HubSpot](https://www.pacificmarketing.co.uk/blog/tag/hubspot) [Marketing](https://www.pacificmarketing.co.uk/blog/tag/marketing) [Read more](https://www.pacificmarketing.co.uk/blog/drive-sales-engagement-with-marketing-air-cover) 3 min read #### [Five characteristics of successfully aligned Sales & Marketing departments](https://www.pacificmarketing.co.uk/blog/five-characteristics-of-successfully-aligned-sales-marketing-departments) Somewhere along the way, over the last 30 years, the marketing and sales function had a falling out. Contrary to the more recent delineation of both... [HubSpot](https://www.pacificmarketing.co.uk/blog/tag/hubspot) [Marketing](https://www.pacificmarketing.co.uk/blog/tag/marketing) [Read more](https://www.pacificmarketing.co.uk/blog/five-characteristics-of-successfully-aligned-sales-marketing-departments)