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Articles & Guides

RevOps, AI, Data, Marketing Automation & CRM news and views

4 min read

Your pathway to CRM success

In our last article we looked at why you need CRM-powered marketing. But having acknowledged that growth businesses need a CRM, how do you make it a success?

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3 min read

Why you need CRM powered marketing

CRM is the cost of entry into a modern market: try running a business without one and you will become very stuck, very quickly. But a CRM is more...

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2 min read

Why introduce an Omni - channel user experience?

Isn’t it nice when things just work.

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2 min read

Five key benefits of an Omni - channel marketing strategy

No longer is an “Amazon-like” user experience exclusive to tech behemoths. Their omni-presence means Omni-channel marketing is expected and indeed...

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2 min read

Getting started with Omni - channel marketing

We’ve recently shared our musings about Omni-channel marketing and why it’s a good idea to be doing it, or at least planning to implement it.

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4 min read

Laser-focused prospect targeting with ABM

If your ICP creates high ACV’s then ABM is the play for you. Pardon me, I hear you say!

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3 min read

Five characteristics of successfully aligned Sales & Marketing departments

Somewhere along the way, over the last 30 years, the marketing and sales function had a falling out. Contrary to the more recent delineation of both...

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2 min read

Ten Tips for Creating Effective Campaigns on ORACLE Eloqua

Are you using Eloqua to the best of your advantage? Here are our top ten tips to keep in mind when creating a campaign within the platform!

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Why Go Hubspot?

3 min read

Why Go HubSpot?

HubSpot is one of the most popular Marketing Automation and CRM platforms on the market, and for good reason. Originally a pure marketing platform,...

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